SlideShop is a B2B web company that sells PowerPoint Templates to executives in corporate offices, students, sales people, among many other career types. SlideShop also provides resources and knowledge pertaining to presentations with helpful videos and blogs.

SlideShop had been floating around on the web for a few years, and needed a refreshed identity that reflected the strategic angle of the new ownership. I designed a logo that speaks to the nature of the product by having “Slide” slightly overlapping “Shop” and using a light and dark blue to emphasize this concept of changing out moving through a slide deck.

But branding wasn’t all SlideShop needed. Since they were looking to power through these new changes, they were needed help them with marketing campaigns, website redesigns, and PowerPoint presentation Templates that emphasized data visualization. Working with a small start-up team, I designed all materials including managing the oversight of contracted designers.