Texan pride is the spirit behind the products and brand at Power Biopharms. Being in the beginnings of marijuana legalization in Texas, the priority is to educate the customers about the benefits of CBD and the different uses and effects.
By using a color pallet taken from the colors in marijuana plants, the brand is able to elevate themselves above the stereotypical Rastafarian colors, and step into a higher state of refinement to reflect “finesse” that makes their product high quality and unique. The fonts describe the tone of the brand with a bold condensed font as the expression designator, and the highly legible, corporate modern Decimal family to be used as the body copy designator.
As a small business, trade shows are abundant, so I created a catalog, brochure, business cards to promote their brand. I also designed bottle and bag labels for their products.