LUVN Kitchn 

This unique Northwest kitchen holds pop up events around the PDX area and serves high quality culinary masterpieces infused with marijuana oil for a touch of extra love. Rather than focusing so much on the marijuana, I created their branding and identity to reflect the warmness and intimacy of the events by using a warm neutral pallet and a heart shaped mark for the “V” that pairs nicely with modern appeal of the sans serif, creating an experience that’s inviting, inclusive and sexy. In order to step into this new era of ingredients, having a brand identity that could bridge the gap between being taboo and acceptable as an ingredient was most important strategy that could open new opportunities for the brand.